What is Personal Branding?
Some of the world biggest companies have unique and instantly recognisable brands which speaks volume about the company and what it stands for.
Although a new concept, personal branding works in similar ways to these companies. The concept does not mean having a physical product that you need to sell or a unique trademark but moreover how branding can establish who you are your values, strength and the unique differentiating factors that help you stand out in a crowd.
The ability to differentiate yourself from the crowd is one of the primary benefits of developing a personal brand. Having a personal brand is especially important when you are looking for a new job as it could be a standout factor which could leave an impression at the interview.
To utilise your personal branding effectively, it is important to understand what it really involves. It starts with your skills, experience and where you have previously worked combined with your career aspirations, the way you present yourself as well as your communication and social skills. The trick is to bring these to life through your resume when you start your search for a job.
Bring Your Personal Brand to Life
Now its time to take your personal branding and make it a part of your daily action. Practice presenting yourself in the way you want to be seen and bring your brand to life.
Make an impact highlighting your image by simple things like the way you dress to work or how you conduct yourself at a function. Keeping your branding true to yourself is the only sustainable way to truly reflect who you are. Furthermore, monitoring what you write on online platforms can have a powerful impact on how others perceive you.
Crafting your personal brand is a fantastic way to let a hiring manager know what you stand for and how you can add value to the organisation which could give you a valuable head start in landing your next job.